BONUS: Behind-the-Scenes of the Rebrand for Grant Writing & Funding
Download MP3Welcome to a special episode of Grant Writing & Funding!
In this behind-the-scenes episode, Host Holly Rustick shares her journey from grant writing to coaching eager entrepreneurs on how to start their own grant writing businesses. She delves into her decision to rebrand and focus exclusively on teaching others to become successful business owners, uplifting women, and increasing their income.
Holly discusses the impact her business has had on her life and the satisfaction she finds in coaching others. She emphasizes the importance of creating a brand that reflects the unique qualities and mission of a business and shares insights from her rebranding process. Join us as we explore the power of entrepreneurship, branding, and the journey towards creating a legacy business.
What you’ll learn in this episode:
- Holly Rustick’s journey from grant writing to coaching and training entrepreneurs
- How she shifted her focus from grant writing to coaching others to start grant writing businesses
- Why she decided to exclusively teach people to become business owners and write better grants
- Her desire to uplift women and help them increase their income through entrepreneurship
- A shift from on-demand courses to live coaching to strengthen her movement and mission
- Holly Rustick’s emphasis on creating a brand that reflects the unique qualities and mission of a business or organization
- The mission of creating a community where grant professionals have peace, profit, and a legacy business
- Importance of understanding the brand’s results, transformation, and products when working with brand professionals
- Highlighting the control and freedom that entrepreneurship provides compared to traditional employment
- The advice not to rush into branding without establishing a client base
- Recommending starting scrappy and low-cost before considering a rebrand
Quotables:
- “I really wanted to talk today a little bit about why we did a rebrand, what it all includes, because it’s not just, like, new photos, right, or new colors, but there’s a lot more behind the scenes than that.”
- “Colors, pictures, all of those things are really important. But it’s not just like, oh, what colors do I like? Oh, you know, let’s just grab some stock photos of people sitting at computers because I’m a grant writer.”
- “Our mission at Grant Writing and Funding is to create a community where grant professionals have peace, profit, and a legacy business.”
ABOUT HOLLY RUSTICK
Grant Writing & Funding (GWF) has a Global Movement to Secure $1 Billion in Grant Funding for Good and $30 Million in Grant Writing Businesses by 2030. Holly Rustick, CEO of GWF, is leading the movement; a world-renowned grant writer with 20+ years of experience, bestselling author, and business coach for new and seasoned grant writers to replace their full-time income writing grants part-time from home through her signature programs: the Freelance Grant Writer Academy and the Grant Professional Mentorship.
Rustick is the host of the top grant writing podcast “Grant Writing & Funding” and the author of the Bestselling book, The Beginner’s Guide to Grant Writing. With an MA in International Political Economy, past-president of the Guam Women’s Chamber of Commerce, serving on numerous boards of directors, Holly is also an unapologetic feminist. She lives on the island of Guam with her beautiful daughter, Isabella.
CONNECT WITH HOLLY RUSTICK
- Free webinar, “Double Your Revenue: Hire a Part-Time Team Without Slashing Your Owner’s Pay” on July 24th at 4 pm – 5:30 pm EST.
- Grant Professional Mentorship
- Freelance Grant Writer Academy
OTHER RESOURCES:
- Weekly Newsletter: “Write Grants. Get Paid” - Get thought leadership on grant and freelance grant writing strategies every week in your inbox. https://grantwritingandfunding.com/
- Freelance Grant Writer Academy: Replace your Full-Time Income Writing Grants Part-Time from Home. https://grantwritingandfunding.com/freelance-grant-writer-academy/
- Grant Professional Mentorship: Double your Monthly Revenue with an Income Stream Outside of Grant Writing. https://grantwritingandfunding.com/mentorship
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Thanks for listening!
Warmly,
Holly Rustick
Leading the $1 Billion for Good Movement: By 2030, aspiring and seasoned grant writers inside the Freelance Grant Writer Academy & Grant Professional Mentorship will 1) WIN $1 Billion in Grants, and 2) MAKE $30 Million in their Grant Writing Businesses. We are on our way already.
