Why & How You Should Start a Cause Movement for What You are Passionate About
Download MP3Starting a nonprofit isn’t the only way to make an impact. There are so many ways to support a cause you care about—whether that’s volunteering, donating, or even organizing something as simple as a local cleanup.
But what happens when your passion pushes you to go deeper?
In this episode, we explore how you can turn that passion into a movement—without necessarily creating a nonprofit organization. Joining me is Rebecca Soriano, who shares how her passion for mental health led her to create a powerful movement called Roar to Soar. Through her medical billing business, Rebecca has long supported mental health providers.
But during the pandemic, like many of us, she experienced isolation—and turned to writing handwritten letters as a way to cope. What started as a personal practice quickly grew into something much bigger.
After seeing the impact her letters had, Rebecca began offering to send them to others who felt isolated—and the response was overwhelming, with 40+ requests per day. From there, the movement expanded to include writing letters to incarcerated individuals, building meaningful human connections in unexpected ways.
But during the pandemic, like many of us, she experienced isolation—and turned to writing handwritten letters as a way to cope. What started as a personal practice quickly grew into something much bigger.
After seeing the impact her letters had, Rebecca began offering to send them to others who felt isolated—and the response was overwhelming, with 40+ requests per day. From there, the movement expanded to include writing letters to incarcerated individuals, building meaningful human connections in unexpected ways.
This episode is a beautiful reminder that movements don’t always start with big organizations—they start with heart, intention, and action.
If you’ve been feeling called to create something meaningful, this conversation will inspire you to take that next step.
ABOUT OUR GUEST
Rebecca Soriano is the founder of the Roar to Soar movement, an initiative dedicated to spreading connection, hope, and mental health support through handwritten letters. With a professional background in medical billing, she works closely with mental health providers and brings a deep understanding of the importance of emotional well-being.
Through Roar to Soar, Rebecca has created a growing community centered on human connection—reaching individuals experiencing isolation, including incarcerated populations, and inspiring others to take simple yet powerful action for social good.
OTHER RESOURCES:
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Freelance Grant Writer Academy: Replace your Full-Time Income Writing Grants Part-Time from Home. https://grantwritingandfunding.com/freelance-grant-writer-academy/
Grant Professional Mentorship: Double your Monthly Revenue with an Income Stream Outside of Grant Writing. https://grantwritingandfunding.com/mentorship
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Thanks for listening!
Warmly,
Holly Rustick
Holly Rustick
Leading the $1 Billion for Good Movement: By 2030, aspiring and seasoned grant writers inside the Freelance Grant Writer Academy & Grant Professional Mentorship will 1) WIN $1 Billion in Grants, and 2) MAKE $30 Million in their Grant Writing Businesses. We are on our way already.
