Get Over the Overwhelm of End of Year Giving with a Proven Email Strategy

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In this episode, Holly Rustick sits down with Christina to discuss why now is not the time for nonprofits to be shy about asking for donations—especially during critical fundraising seasons. They dive into how to overcome the fear of asking donors for money and introduce key strategies from a nonprofit “makeover” approach to help your organization stand out and stay top of mind. 

The conversation covers why nonprofits should increase their email outreach during end-of-year campaigns, how many emails you should actually be sending, and why duplicating content isn’t effective—along with smarter ways to repurpose social media into engaging email content. 

Christina also shares practical tips on re-engaging past donors and building stronger connections, giving nonprofits actionable ways to boost visibility, confidence, and fundraising results.

ABOUT OUR GUEST
Christina is a nonprofit fundraising expert and strategist who helps organizations increase donor engagement and revenue through effective communication and campaign strategies. She specializes in guiding nonprofits to confidently ask for support, optimize their messaging, and create impactful fundraising campaigns that drive results.

OTHER RESOURCES:
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Freelance Grant Writer Academy: Replace your Full-Time Income Writing Grants Part-Time from Home.
https://grantwritingandfunding.com/freelance-grant-writer-academy/
Grant Professional Mentorship: Double your Monthly Revenue with an Income Stream Outside of Grant Writing.
https://grantwritingandfunding.com/mentorship

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Thanks for listening!

Warmly,
Holly Rustick
Leading the $1 Billion for Good Movement: By 2030, aspiring and seasoned grant writers inside the Freelance Grant Writer Academy & Grant Professional Mentorship will 1) WIN $1 Billion in Grants, and 2) MAKE $30 Million in their Grant Writing Businesses. We are on our way already.
Get Over the Overwhelm of End of Year Giving with a Proven Email Strategy
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